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Episode #90
Tom Schwab
If you are a podcaster or want to be a podcast guest, this conversation is for you!
Who is Tom?
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.
The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.
For a free copy of Tom's book "Podcast Guest Profits" -
CLICK HERE
During our conversation we discuss...
- What does Interview Valet do?
- From Tom‘s perspective what’s going on in the podcast industry?
- Why leveraging other people’s platforms is more important than leveraging other people’s money.
- How to find peace and clarity on the other side of a tough conversation.
- The evolution of conversational podcasts.
- Why big fish don’t swim through funnels and whales don’t click.
- Why podcast interviews convert 20 times better than blogs.
- The power of the media one sheet for podcast guests and hosts.
Quotes from Tom
"Our whole goal is to make sure that guests and hosts have wonderful conversations.
"Only kids and clowns like surprises. Which one did you take me for?" - Tom’s boss in the Navy.
"How digital marketing is destroying your business.
"There is no solution that works for everyone that’s why sales takes a conversation.
"The future is rich audio and not outdated video.
"Video becomes outdated very quickly. Tom uses the original Star Wars movie compared to listening to a talk by Zig Ziglar. When we listen we listen for the content. Audio has a longer shelf life and is less discriminatory.
"How has the pandemic impacted interview valet?
"The best gift that you could ever give to someone is the introduction of a new friend or a new idea."
“Over 51% of the adults the United States listen to podcasts.”
"Do you want to put all the work into developing a show or do you just want to be on someone else’s show?"
"I’m all for automation but there’s a place for it. We need to treat people like humans. It starts with conversations."
"There’s a place for funnels but it’s not with humans."
"People prequalify themselves when they listen to a podcast. If they listen to a podcast for 30 to 45 minutes you’ve done one of two things you’ve either turned them up or turned them off."
"With conversations you don’t necessarily get more leads but you get better leads."
"At the end of the day we want more ideal customers that’s what we get from conversations."
"We went from podcast guesting to podcast interview marketing. It’s not just about the appearance but how do you use that to drive your marketing."
CONNECT WITH TOM
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