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Episode #91
Jeffrey Shaw
Jeffrey is an Author, “The Self-Employed Life”| TEDx, Keynote & Virtual Speaker| Small Business Coach Helping Self-Employed, Small Business Owners, Entrepreneurs and those desiring to go from corporate life to self-employed life.
In this episode we discuss:
- Jeffrey’s own incredible self-employed journey
- The difference between a self-employed person and a small business
- Some of the challenges of being self-employed and how to overcome them
- The one thing you can control as a self-employed person to improve your business and your life
- Hug marketing
Connect with Jeffrey
(Rough) Quotes from Jeffrey...
No one teaches us how to make money at this thing
The great resignation is going on right now. There are lots of people that are choosing not to go back to work.
The best employees of the future are self-employed minded.
The mindset of the self-employed is more aligned to the human way of living.
The industrial way of working was about productivity not about the human way of living.
Being self-employed, you can work according to your own circadian rhythm.
I am a big believer in not fighting against the challenges. Our brains hardly ever shut off. Do what you can to get it out of your brain right away by writing it down.
The harsh reality is, the more you are a doer, the more challenges you’re going to have as well.
Acceptance of the good and the bad can go a long ways.
The solution is creating a self-employed ecosystem. The three parts of the ecosystem are: Your personal development, business strategies, daily habits.
Find the sweet spot between action and manifestation.
Understand the results you want for business and life and then reverse engineer it to understand what you need to do.
The book is about the life of self-employed people. People choose that route to build the life that they want.
More than ever people are choosing how to do business with a brand based on how they feel about the brand; either favourably or unfavourably. People used to choose more based on whether you were the best at what you did or not.
People are deciding that life is valuable and that time is limited and they want to have more impact on the world.
Hug marketing
is Jeffrey‘s answer to marketing funnels. Marketing funnels are creepy and unnatural for self-employed people. They don’t have the energy that self-employed people need or want. Hug customers are the customers that you would imagine when you meet them in person you would give them a hug. They are the ones who will give out customer referrals. It’s not just a business strategy it’s a way of being in business.
As self-employed people and businesses are more than likely relationally based and there is a degree of intimacy that has to be developed than a larger business would have to.
Debunking the 80/20 rule for self-employed people. Self employed people don’t have time to waste on the 80%
There are massive number of people who are looking to do more purposeful life at this stage of life (40+)
Are you self employed and need some help with your marketing?
Book an online session with Rod and create a strategy you can use.
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