How focus can make your business more profitable with Tobin Smith

By on April 20, 2015

Meet Tobin Smith

Tobin is an award winning filmmaker who turned into an award winning photography professional 10 years ago; although, it has been since March of 2012 that he and his wife, Sarah, niched photobin photography into a contemporary portrait service out of a primarily natural light studio.

Portraits are his passion. He believes everyone is beautiful and deserves to see themselves that way, and in this day where profile photos generally make the first impression, he’s determined to help everyone put their best face forward.

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Blog Mastery Conference

Business – What do you do?

  • Tobin shows people the beauty they have inside and outside of themselves – called the “Modern Glam Experience.”
  • Tobin helps people forget the camera is there.

Client Story

  • Tobin talks about a client who wrote back to tell them about a photo shoot that was a transformative experience.

What were the early days like?

  • Tobin talks about how his business evolved and how he discovered his focus for his business.
  • Tobin took a course with Sue Bryce – that changed everything.
  • “We need to live in a way that we love ourselves.” – Tobin Smith

What has focusing on a niche done for your business?

  • Tobin said it was difficult at first, but they stayed on the path and were making money before they expected to and despite some “belly flops” they were more profitable than ever.

What has been the most difficult part of your business?

What’s been your biggest life lesson building your business?

  • Tobin talks about going with what you believe in.

What do you do to stay inspired?

The time machine question…

  • Tobin would have told himself to niche and do in person sales.
  • He also would have reminded himself of the golden rule and treat his clients the way he would want to be treated.

Contact Tobin

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